South Bank Corporation is creating the Future South Bank master plan to shape a long-term future for the South Bank precinct. The master plan will ensure South Bank remains a world-class recreational, cultural, educational and commercial precinct that people want to visit and experience.
To create marketing collateral for digital and print materials for master planning and a public consultation event, the Ideas Fiesta.
Comms Creative developed a wide range of marketing materials, carefully considering the current branding, to encourage participation. The branding was developed and applied to materials including wayfinding signage, promotional posters, digital marketing including social media posts and website tiles, and promotional products such as event bags and hats.
- Layout for a range of marketing materials
- Design of graphics for web, digital and social media
- Digital and print production management
- Art direction of videography and photography
Pictured: Future South Bank Ideas Fiesta collateral, consultation kiosk setup and social media advertisement.